HTC on Monday announced it would use Super LCD (SLCD) display technology from Sony on its latest batch of mobile phones, replacing AMOLED screens supplied by Samsung. The move comes as shortages of HTC devices like the Droid Incredible on Verizon and the HTC Desire forced the company to find an alternative to replenish its stocks. HTC announced the decision in a press release published by the Website SlashGear.

The Taiwan-based manufacturer, which produces most phones running the Google Android OS, said it is experiencing high demand for many of its phones, specifically for handsets with 3.7-inch displays. The HTC Droid Incredible, the HTC Desire (mainly found in Europe), and the Google Nexus One are affected by the shortages.

HTC says the SLCD displays will offer a “comparable visual experience” to its current 3.7-inch displays, and increase battery life because they are five times less power-hungry than Samsung’s AMOLED displays. Samsung is using its latest generation of displays in several variations of the Galaxy S series smartphones.

“HTC believes that both technologies offer exceptional user experiences, and we will employ both types of displays concurrently within our current product lineup,” the company said in its statement. The first HTC phones with SLCD displays are due later this summer.

HTC did not say which phones will use SLCD screens. The company said it would introduce SLCDs “into a variety of HTC phones including the HTC Desire and global Nexus One.” While Google killed off the Nexus One adventure, there are still widespread shortages of the HTC Incredible, which uses the 3.7-inch AMOLED screens.

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Sony’s Stan Glasgow talked recently about Sony’s OLED plans, his expectations for 3D technology, and of some upcoming improvements to core products.  Stan Glasgow is the current Chief Operating Officer and President of Sony Electronics USA and he’s got some interesting insight into Sony’s strategies for the coming year.

In an interview with Sony Insider, Stan says that the company won’t be selling a new OLED this year. He loves the technology and says that there’s no better way to create a 3D picture, but admits that “getting it to be commercially reasonable in price, we’ve got a long way to go.”

When it comes to 3D, he’s much more enthusiastic. “I think the adoption of 3D may be a surprise in the second half,” he says. “I believe that 3D is going to take off possibly more quickly than we’re all thinking.”

He also mentioned yet another update coming to the PS3 in the next year. “We’re doing BRAVIA Internet Video Link – which is more of a streaming service than a downloading service… we added it to Blu-ray players, and we’re adding it to the PS3.”

Source: Sony Insider

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