Google Launch Buzz to Challenge Facebook

Watch your backs Facebook and Twitter. Google is coming for you and it looks like they’re playing for keeps. Tongue’s were wagging as the search engine rolled out yet another addition to the expansive Google empire. Google Buzz is the company’s definitive entry into the social media arena.

According to Google’s official blog:

“Google Buzz is a new way to start conversations about the things you find interesting. It’s built right into Gmail, so you don’t have to peck out an entirely new set of friends from scratch — it just works. If you think about it, there’s always been a big social network underlying Gmail. Buzz brings this network to the surface by automatically setting you up to follow the people you email and chat with the most.”

Taking a page from social media content aggregator FriendFeed, Buzz takes status updates, photos, and other content from Facebook, Twitter, and other social networking sites and streams them through your Gmail account. Just like the big boys, Buzz allows users to “Like” a piece of content as well as comment. It also gives recommendations on content you might like based on your friends’ activities. Buzz will also provide suggestions on follow-worthy people based on conversations friends might be having with the person as well as your own feedback. The more you click the “interested” or “not interested” buttons, the better Google Buzz will become with giving quality recommendations. Conversely, it will also use this system to eliminate the content you’re not interested in like spam or someone’s out of touch rant on why Google Wave will revolutionize the web.

In addition to being integrated into your Gmail account, Buzz can also be accessed via cell phone. Buzz Mobile will take a page from Foursquare, Yelp, and the like and use your GPS to update your followers on your current location. Google has already rolled out an app for Blackberry and iPhone users, but it can also be accessed in Google Maps. You can also post photos and comments in the Google Maps version as evidenced by Google’s example of a user posting a picture of a minor accident. Another cool feature is the integration of Google Voice. Using Voice, you can simple speak your update instead of aggravating that thumb injury you’ve sustained from over-texting.

Google Buzz has already started popping up in users’ Gmail accounts and everyone should have it over the next few days.

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