• Web Design and SEO

    Online marketers understand the importance of getting top search engine rankings in major search engines. Therefore, they spend many time in optimizing website content. However, many of them ignore the fact that web design structure has a role in search engine optimization (SEO). To acquire top search engine ranking, you cannot totally rely on web designers because they could be good at web design but not good at SEO.

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    This article reveals several important web design elements you must consider during website optimization process.

    1. CSS Stylesheet

    It is recommended to use CSS stylesheet to format your website layout because it can standardize the appearance of your website. For the sake of convenience, some web designers use internal CSS. It is no good! You should use external CSS stylesheet so that your HTML coding becomes consise, and mainly compose of your website content. It is an essential SEO practice.

    2. Content Management Software (CMS)

    If you use CMS to manage your website, make sure your CMS provides these features:

    a. Allows you to define different templates for different sections/pages. It gives you flexibility in optimizing website content.

    b. Allows you to define Title and Meta tags for different web pages. Again, it gives you flexibility in optimizing every web page.

    c. Allows you to generate static HTML pages instead of dynamic pages. Search engines are not good at reading dynamic web page. Accoding to Google webmaster guideline, Google may not index dynamic URL with more than 2 parameters within the URL.

    If your web pages cannot get indexed, you definitely get no rankings no matter how many SEO effort you make.

    3. HTML Code Compliance

    As a good web design practice, make sure your HTML coding is compliant to some well recognized HTML standards such as W3C standard. Some search engine optimizers reported that non-compliant web design could cause difficulties for search engines to index and analyze your website. It hinders your website to get top search engine ranking.

    4. Use of Graphics

    You must optimize the file size of your images. As search engines like to read text, you should consider avoiding the use of graphics near top of your website, whenever it is possible.

    5. Multiple-level Navigation Menu

    Many websites use Javascript to build multiple-level navigation menu. However, the Javascript code usually leaves in the HTML body, it makes the HTML coding becomes bulky. This is no good in terms of SEO. I recommend seperate Javascrpt from HTML coding by using external Javascript file.

    6. Bad Web Design

    To make your web design search engine friendly, you must consider avoiding:

    a. Use of frame. Search engines have difficulties to index all your frameset. Even though they can index some frame pages, users would only access to part of your webpages only in case they can find your website from search engines, e.g., only see a left-hand side navigation menu with a blank page on the right-hand side.

    b. Re-direct techniques. For some reasons, web designers may make some redirect pages or adopt Javascript re-direct techniques and redirect visitors from one page to another content pages. Search engines do not welcome these techniques due to the potential of spamming.

    7. Full Flash Site

    Web designers may sell you to build a flash website or make a flash intro page as your home page. Their point is that flash makes your website more appealing and it will improve effectiveness of your website. However, it is not always the case.

    Visitors want to find information fast. Flash sometimes could make your website very slow and require visitors to install plugins before they can see your website. In terms of SEO, simply speaking, search engines treat flash as a graphic and cannot analyze content inside a flash file. The implication means a flash website is hard to get top search engine ranking.

    Conclusion:

    For small business to succeed online, you must strike a balance between SEO and fancy web design. A too fancy web design, in many cases, cannot give you any business as no one can find your website from search engines and the “entertaining” elements sometimes annoy your visitors.

    Source:  Provided by SEO expert from Agog Digital Marketing Strategy.

    Categories: Business

    Yahoo! Says Firms’ SEO Campaign Must be Upgraded

    The search marketing team of Yahoo! says that firms need to upgrade their search engine optimization (SEO) campaign to make sure they get better return investments.

    In the search engine’s blog, marketers were advised to do proper keyword selections, saying that this area is important especially when a company starts using professional SEO services.

    Depending on the goal of an SEO campaign, sites will need to focus on high-volume search terms or product-specific phrases.

    It is also important for an SEO campaign to respond to consumer behavior.

    The Yahoo! marketing team explained: “Users are more sophisticated in their searches now, and we’ve seen that up to 20 per cent of searches in any given month can be search queries never seen before by a search engine.”

    Categories: Business, Search Engine

    Google Adwords: Click to Call Ads for Mobile Search

    If you have an AdWords campaign set up to reach searchers using Google’s mobile search, you’ve got a new feature to enhance your efforts. Google is enabling click-to-call phone numbers in the ads that appear on mobile web browsers.

    Google Jan. 28 took its AdWords click-to-call ad program out of beta, offering advertisers a potentially lucrative new way to connect with their target audiences through high-end smartphones with HTML Web browsers.

    Click-to-call ads let advertisers add local business numbers alongside their destination URLs in mobile search ads. When users of smartphones, such as Apple’s iPhone or Google’s Nexus One, search for a local business from their mobile phone and stumble upon ads that have these numbers, smartphone users can click on the ads’ phone numbers and a call is automatically generated. If a smartphone user is searching for a local pizza place on their mobile device, then they can now simply click on the ads phone number and order up their favorite pie.

    Since Google’s mobile click-to-call ads are generated based on location, if your company is a chain, an ad will be served up with the closest location to a user – and will contain the appropriate phone number. This Adword feature is important because it allows users to find out the most approriate phone number when the company has multiple shops.

    How to utilize this Adwords feature?  To add click-to-call in mobile AdWords ads, simply set up location extensions and add your business phone number. Then make sure your campaign is set up to appear on mobile devices with full Internet browsers.

    Google explained its rationale for offering such ads, and how searches made on mobile devices differ from those on computers, in a blog post:

    “When people search for goods or services using their mobile phones, they often prefer to call a store rather than visit that store’s Website. Whether they’re placing a direct order, making a reservation or inquiring about services, the ability for prospective customers to easily call your business is a key distinguishing feature of searches made on mobile phones versus computers.”

    BroadPoint AmTech analyst Benjamin Schachter said in a research note advertisers pay the same cost-per-click for a call as they would for a “click-through” to the destination URL.

    Schachter added that a meaningful percentage of mobile queries are for phone numbers or local information, making a phone number associated with an ad a highly relevant component on a search engine results page.

    Categories: Business, Search Engine

    How to Succeed in Web World Marketing? – SEO

    in the 21st century business ecosystem, there are three powerful players that can either help new customers connect and find you, or ensure that you’ll lose market share to your competitors. They are Google, Yahoo, and Bing, the most-frequently-used search engines in the United States. (About 65 percent of Internet users start their searches at Google.com, according to the measurement firm comScore.)

    Showing up prominently in their search results has become an important part of basic sales and marketing strategy for businesses – but one that isn’t well understood.

    “Lots of companies invest in building a great website, but they don’t pay attention to the factors that drive you up in a search engine’s rankings,’’ says Jeff Demers, director of search marketing at Wakefly Inc., a consulting firm in Westborough. Demers says that about 50 percent of Google users will click on the first site that shows up in the search results.

    There’s a whole community of consultants in the Boston area that peddle advice about how a business can improve its position on various search engines. The field is typically called “search engine optimization,’’ or SEO. (“Search engine marketing’’ is what businesses do when they buy ads on sites like Google, to be guaranteed that they will show up when a user types a particular search term. SEO doesn’t involve paying for ads.)

    Last week, I asked a handful of local SEO experts for their best advice on how a business can raise its profile on sites like Google – and whether it’s necessary to hire a consulting firm to help you. Here’s what they said:

    Valid links. Getting other sites to link to yours is a surefire way to raise your ranking on Google and other search engines. But you can’t buy links, explains Dharmesh Shah, cofounder of the Cambridge marketing software firm HubSpot Inc. “Hiring a firm to get a massive number of links is a bad idea,’’ he writes via e-mail. “What many of these firms do . . . is leave comment spam on blogs (with a back link), submit to worthless directories, put links on their own low-quality websites, and any number of other tactics.’’ When Google sees that lots of sites with low credibility are linking to you all of a sudden, it tends to lower your ranking rather than raising it. Far better are links from well-read blogs and media sites.

    Fresh and useful content. So how do you get those sites linking to you? “If you create content that is helpful, people will link to it,’’ says Akshay Vazirani, the founder of Boston-based Dreaming Code Inc. If you’re a veterinarian, it may be occasional reviews of new kinds of pet food and treats; a realtor might start a blog collecting advice for people preparing to put their house on the market. “You do have to think more like a publisher or a media company, as opposed to just building your site and then letting it sit there,’’ says Steve Skroce, the SEO manager at the Boston office of Media Contacts, an interactive agency.

    (more…)

    Categories: Business

    Google Threatens to Withdrawl from China

    Google LogoResponding to a highly sophisticated cyberattack on opponents of the Chinese government, Google said Tuesday that it is no longer willing to operate a government-censored search engine in China — and may shut down its Chinese operations altogether.

    Google’s stunning announcement could cost the company billions of dollars in lost future revenues, since experts said it’s unlikely the Chinese government — which broadly filters Web content and blocks access to social networking sites such as Facebook — will back down and open up what has been dubbed “the Great Firewall.”

    But the search giant’s move may pressure other U.S. Internet companies doing business in China to take a stance on government censorship, and it will almost certainly complicate U.S.-China relations.

    In a lengthy posting on its official company blog Tuesday afternoon, Google said it had uncovered a “highly sophisticated and targeted” cyberattack in December originating in China against Google and at least 20 other companies in which hackers attempted to gain access to the Gmail accounts of Chinese human rights activists.

    Google said those attacks, combined with Google’s subsequent discovery that the Gmail accounts of dozens of Chinese human rights advocates in the United States, Europe and China were being “routinely accessed” by unknown third parties, prompted the company to reassess whether the world’s leading search site should continue to operate in the world’s biggest internet market.

    Google’s withdrawal from China would come with a major financial cost; its stock was already sinking in after-hours trading Tuesday. While Google is a distant second to the Baidu search engine in China, the rapid growth of the Chinese market means future lost revenues could be enormous.

    “Its future value certainly will be huge, just by virtue of the sheer size of the market. The opportunity cost to Google might be many billions of dollars over time if they were to pull out — almost certainly,” said analyst Greg Sterling of Sterling Market Intelligence. “I just think it’s kind of a courageous move of integrity.”

    The surprising move could reset Google’s image back to its “Don’t Be Evil” idealism after recently taking on, in the eyes of some, the appearance of an Internet juggernaut seeking to control the world’s information.

    “In a world in which we are so used to public relations massaging of messages, this stands out as a direct declaration. It’s amazing,” said Jonathan Zittrain, professor of Internet law at Harvard Law School and co-director of Harvard’s Berkman Center for Internet & Society.

    The Berkman center worked with Yahoo, Microsoft, Google and United Kingdom-based mobile phone company Vodafone, as well as human rights organizations and investment groups, to develop a code of conduct for operating in countries that censor Internet activity.

    “There is something special about the Google brand and the accommodations it made with the Chinese government to let Google China go forward was almost in friction with that. I sense an almost relief from the company saying, ‘Why do we have to do this?’ ” Zittrain said. “I think the Chinese are going to say, ‘Bye-bye Google.’ But just think about what happens if Google’s engineers set about making information as accessible as possible in China.”

    Other analysts, however, said Google’s lack of traction in the Chinese market might have made the decision easier.

    Google’s declaration and the accusation of China-based cyberattacks will further complicate U.S.-China relations, said Susan Shirk, a former deputy assistant secretary of state in the Clinton administration responsible for U.S. relations with China. “It adds to the already difficult agenda we have with China. It’s not going to be easy.

    “I presume that Google has pretty strong evidence, otherwise they would not make this public statement and declare battle with Beijing,” Shirk said.

    A Google spokeswoman said the company would not reveal the identity of the other companies targeted, but said they included companies from the Internet, finance, technology, media and chemical sectors.

    Google does not have evidence that the Chinese government was behind the attacks, she said, but “we do know it originated in China.”

    San Jose software-maker Adobe Systems is investigating what appears to be a related incident, which Adobe described in a statement as “a sophisticated, coordinated attack against corporate network systems managed by Adobe and other companies.” Adobe said it didn’t appear that any sensitive information had been compromised.

    While Google filtered some information on its Chinese Web site, Google.cn, its filtering efforts were far less extensive than those of its China rival, Baidu.com, the country’s largest search engine, said Rebecca MacKinnon, an expert on Chinese censorship.

    “It certainly has been looking like it has been in a no-win situation,” she said, adding that Google had apparently concluded: “If we are making public declarations about upholding our users’ interests, at some point we have to stand up for our users’ interests.”

    Google, which refused to place its servers in China and did not offer services that required it to collect personal data on users, most likely believed the hacking put users at risk, MacKinnon said.

    The move, she added, “is an unprecedented situation” and will reverberate in China.

    “It certainly sends a message to people in China when the world’s biggest Internet company says China’s policies for controlling the Internet are not acceptable,” she said. “When Google stands up and says things have gone too far in China — people are going to think seriously about that.”

    Categories: Business, Search Engine

    Container Shipping Industry Recovery in 2010?

    The global container shipping industry faces a tough recovery in 2010 after the decline in global trade volumes this year, according to a forecast by Business Monitor International (BMI), the London-based global industry research and analysis firm.

    To gauge the magnitude of the recovery that lies ahead for the container sector, BMI uses its global port container throughput indicators for 2009. Since final figures for the year have yet to be released, BMI makes its assumptions using its forecasts, which were reviewed after the first six months of 2009 with H1 2009 data being added to its forecasting matrix.

    Port throughput in the Middle East has fared slightly better, the report said.

    “Using the UAE port of Jebel Ali, the region’s busiest container port and a transhipment hub for other Middle East countries, as a bellwether, BMI notes that the port is one of the few expected to post throughput growth in 2009, with 6.6 per cent growth forecast. It should be noted, however, that in 2009, despite positive growth, container throughput at Jebel Ali will have slowed yoy, as the port posted 25 per cent and 21.2 per cent growth for 2007 and 2008 respectively,” it said.

    Asia’s container throughput has felt the knock-on effect of many major consumer markets going into recession at the end of 2008 and in 2009. Factory output dropped as orders from consumer markets in Europe and the US dried up. The port of Singapore boasts the largest container throughput and is a major transhipment hub for Asian states shipping to Europe and the US.

    “We estimate that the downturn in 2009 will have had a negative impact on the port’s throughput, with box volumes falling 17.8 per cent yoy,” the report said.

    Another major container hub for Asia that caters to the transhipment needs of China, the port of Hong Kong, is also forecast to post throughput declines in its container cargo, with BMI estimating a yoy drop of 18.85 per cent. Mainland Chinese ports are expected to fare no better, with the port of Shanghai, second after Singapore in terms of container throughput, expected to post a yoy throughput decline of 16.45 per cent in 2009.

    Negative growth

    Emerging Europe has been one of the areas worst hit by the downturn, as once-developing consumer markets have shrunk on the back of the global economic downturn. Using Russia, the main economy in the region, as a bellwether, BMI predicts that throughput at the country’s main container port of St Petersburg will decline by 39.72 per cent in 2009. This is on the back of a forecast total trade decline of 34.62 per cent for the country in 2009.

    African ports’ container throughput is also facing negative growth, as although the country’s raw material sector and dry bulk shipping sector has been propped up by Chinese demand for commodities such as coal, Africa’s demand for manufactured goods has plummeted. At the port of Durban, South Africa’s largest container port in terms of volume, BMI forecast box throughput to drop by 13.58 per cent.

    The US, where the economic crisis began, has been struggling with consumer confidence as unemployment has increased. This has had a knock-on effect at the country’s container facilities as slackening demand from consumers has meant a decline in the import of manufactured goods.

    The country’s two main west coast ports of Los Angeles and Long Beach are, in BMI’s opinion, expected to suffer the brunt of the downturn. The ports are America’s import gateways for Chinese and Asian goods, and the general decline in the retail sector means that we expect container volumes at Los Angeles and Long Beach to decrease by 11.39 per cent and 23.21 per cent respectively, the report said.

    Although still expected to post a decline in box volumes, America’s main east coast port of New York and New Jersey is not forecast to witness such a steep fall in throughput as its west coast peers, with BMI forecasting a yoy drop in throughput at the port of just 2.2 per cent in 2009 as the facility is less exposed to the import market and is diversified by catering for exports as well.

    In Latin America the situation is the opposite way around. The region’s main west coast port, the Pacific facility of Valparaso in Chile, is forecast to witness a decline of 12.91 per cent compared to the Atlantic port of Santos in Brazil, where BMI believes box volumes will fall by 22.93 per cent yoy in 2009. The reason for this is that Chile’s trade volumes are expected to fall by 14.9 per cent, compared to Brazil’s yoy decrease of 24.3 per cent.

    Shipping lines’ financial results are another good bellwether to assess the current decline, the report said.

    “Over the quarter the majority of the top 10 global shipping lines have announced their H1 results, in the case of Japanese operators their Q1 FY 2009-2010 results. All lines have suffered losses, with the Paris-based consultancy AXS Alphaliner reporting that liner companies’ losses had hit $6 billion (Dh22bn) for the first half of 2009,” it said.

    “BMI witnessed the extent of these losses on a daily basis as we covered each of the top 10 container lines’ financial results announcements. We note that European-based liners have been hit hard. Despite having a diversified portfolio, AP Moller Maersk reported a net loss of $540 million. The company’s hardest-hit operating unit was its container line division, Maersk Line, which posted a $961m loss after its revenue plummeted 30 per cent yoy. France’s CMA CGM posted a loss of $515m, and Germany’s Hapag-Lloyd recorded declines in its revenues, which fell 24.3 per cent yoy in H1 2009,” it said.

    Asian lines have suffered the same fate. China’s leading container line, Coscon, was its parent Cosco’s worst-performing division, with a loss of $631.7m during H1 2009 as revenues fell by 45.8 per cent yoy to $803m. China Shipping Container Line also posted a net loss of $500 for the first half of 2009 after the company’s total revenue fell by 51.5 per cent yoy.

    Taiwan’s Evergreen Line, South Korea’s Hanjin Shipping and Singapore’s NOL joined the losses club over the period as Evergreen posted a $60m loss in Q2 2009, marking the third straight quarterly loss for the Taiwanese container line.

    Hanjin Shipping fared no better, recording an operating loss of $342m for H1 2009. The company’s positive result of total container volumes increasing by 22.7 per cent in Q2 2009 on Q1 2009’s figure was overshadowed by the fact that revenue per twenty-foot equivalent unit (TEU) was considerably dented as freight rates continued to plummet. NOL posted a $391m loss in H1 2009 as the company’s revenue declined by 37 per cent, the report said.

    Container shipping companies’ bottom lines have been battered by rate decreases and the fall of cargo volumes. This decline in traffic can be seen in the number of TEUs carried in H1 2009. NOL has witnessed the largest decline in containers shipped, with its TEU volumes for H1 2009 declining by 24 per cent yoy, the next largest percentage drop yoy is Cosco, which carried 21.9 per cent fewer containers in H1 2009 than in the same period in 2008.

    Maersk Line, despite posting hefty losses, managed to hold on to more clients, with its container volumes decreasing by just seven per cent yoy. From this it could be assumed that Maersk Line slashed its rates in order to attract clients, which would explain its comparatively low container volume percentage change yoy compared with its H1 2009 financial loss.

    Japan’s two top lines, NYK and MOL, registered container volume declines yoy of 28 per cent and 23.2 per cent respectively in the Q1 FY 2009-2010 period, the report said.

    Route sharing

    Service shares and route rationalisations have allowed competitors to pull together and pool their resources by reducing capacity, but at the same time offer clients the same services and allow shipping firms to remain active in various markets, the report said.

    The negative impact of the downturn on companies’ routes can be seen in the development over the quarter of the New World Alliance (APL, Hyundai MM and MOL) along with Maersk Line, which co-operate on Tran-Atlantic routes, cutting their capacity on this trade route by a third.

    The fact that a partnership of the four main container lines have had to cut capacity on this route emphasises the tough environment those within the shipping industry face.

    BMI expects route sharing to continue into 2010 and we expect companies’ co-operation on services only to end when trade volumes pick up substantially. The fact that the US has now emerged from recession is good news for operators on the Trans-Atlantic route.

    BMI expects shipping lines to continue to lay up vessels. The strategy of idling ships is a short-term strategy that allows companies to reduce capacity and cut running costs.

    “The tactic has been popular among major shipping lines throughout 2009 as it is not as final as scrapping and allows companies to cut costs but ensure that lines will still have capacity to call upon when trade volumes improve. More lay ups are, however, needed if the container shipping sector is to tackle overcapacity,” it said.

    As trade volumes look set to improve in 2010 shipping lines will no doubt be tempted to bring their vessels out of lay up and try to catch cargo volumes before their competitors.

    However, BMI warns against bringing back idled ships at the first sign of an upturn in the market; the lay up strategy has not only been effective in reducing companies’ costs during the downturn but has also helped the container shipping sector as a whole by creating upward pressure on freight rates by reducing the overall supply of ships in circulation. A flood of vessels on the market would plunge rates once again.

    Scrapping has been on the increase in 2009 as ship owners send their older vessels to the break-up yards. An increase in scrapping is an obvious outcome of a downturn in the shipping market, the report said.

    BMI believes that scrapping will continue in 2010, but not perhaps at the same pace as was seen in 2009. A recovery in trade volumes is being predicted, which BMI believes will mean that owners will choose lay up over scrapping in the hope that their vessels will once again start to make money.

    New vessel orders

    In such a climate it is understandable why just one new box ship order has been placed in 2009, the report said. “The order originated from a company that is not involved in the container shipping sector, the Abu Dhabi National Tanker Company. The shipping company, which operates in the liquid bulk shipping market, placed an order for two 1,060 TEU vessels in October with the South Korean shipyard Hyundai Mipo Dockyard, and the vessels are due for delivery in 2011,” it said.

    BMI believes that this news highlights the tough situation in the container shipping market, and demonstrates how stagnation looks unavoidable in the mid term as fleets stop expanding.

    BMI does not expect new orders to pick up in 2010. “Shipping lines and owners have enough ships in lay up that they will wish to bring on to the market before they start considering expanding their fleet through newbuilds,” it said.

    2010: Recovery time?

    BMI believes that global trade will begin to pick up in 2010. “The US came out of recession in Q3 2009 and in 2010 we expect the country’s consumer confidence to begin returning. This will have a knock-on effect on manufactured goods inventories. In 2010 our country risk desk estimates that the US’ total trade will grow by three per cent and exports by four per cent. These increases will affect throughput at the nation’s ports,” it said.

    BMI forecasts that container throughput will increase at the US’ main West Coast ports of Los Angeles and Long Beach by 2.23 per cent and 5.84 per cent respectively.

    “The country’s main east coast port of New York and New Jersey is predicted to register a y-o-y throughput growth of 2.8 per cent, which will override our projected decline in throughput in 2009 of 2.22 per cent and will see the facility handling its pre-downturn box volumes,” it said.

    The report also forecasts that China’s exports will improve by a massive 10.96 per cent in 2010, as along with America other major Chinese-goods-importing nations in Europe – France and Germany – have also emerged from recession, with the expected implication that consumer confidence and therefore consumer buying will begin to recover. The yoy growth in China’s trade will have a positive affect on China’s container port throughput with Shanghai’s throughput predicted to increase by 2.55 per cent yoy.

    “However, we warn that despite predicted trade growth and positive growth in throughput at many major ports worldwide the container shipping sector still faces a gloomy 2010 as overcapacity still haunts the market. Despite a concerted effort by container line operators through scrapping, laying up and deferring newbuild vessels to try to decrease overcapacity in the market, BMI fears that an equilibrium between supply and demand has yet to be reached,” it said.

    More worrying is that even though companies have managed to defer some of their orderbooks there is still a huge amount of vessel capacity on order that will at some point over the mid-term (2010-2014) be realised and come online.

    The container sector’s considerable newbuild orderbook is a ticking time bomb, as it appears unlikely that trade volumes that would demand such a fleet are likely to arise in the mid term, the report said.

    Categories: Business

    China GDP Growth Likely Reaches 10% in 2010

    China’s economy is forecast to be in the fast lane in 2010, but mounting difficulties are still on the way ahead, leading economists told Xinhua.

    RAPID GROWTH FORECAST

    “The investment and economic growth have gained great momentum, and China’s gross domestic product (GDP) is likely to grow at 10 percent year on year in 2010,” said Hu Angang, director of the Center for China Study of Beijing-based Tsinghua University.

    China’s GDP expanded 8.9 percent in the third quarter in 2009,accelerating from 7.9 percent in the second quarter and 6.1 percent in the first, fueled by the growing domestic consumption and the government’s economic stimulus package rolled out since November 2008.

    “China’s investment and industrial growth have picked up steam, and the domestic consumption has stabilized due to an array of governmental stimulus measures,” said Jia Kang, president of the Research Institute for Fiscal Science of the Ministry of Finance.

    Lian Ping, chief economist with the Bank of Communications, believed that China’s economy would see a more robust growth compared with last year, as rising domestic consumption on the back of residents’ income rise and improving exports would bolster the economic growth through the year.

    Lian held that the strong real estate and automobile markets in China would continue to give a boost to investment and consumption in relevant sectors.

    Auto sales hit 12.23 million units in first 11 months last year in China, up 42.39 percent year on year, boosted by the government’s policy to halve purchase tax on autos with engines of up to 1.6 liters or less. China’s property sales and price began to pick up since February in 2009.

    Lian’s view was echoed by Isaac Souede, chairman and chief executive officer of U.S.-based Permal Group Inc., a leading asset management firm.

    “China’s economy is full of vitality, as the country’s industrial upgrading and urbanization are in process, which mean plenty of investment opportunities and growth potential,” Souede said, adding that the country’s economy might register a growth higher than 10 percent this year.

    SUSTAINABLE GROWTH

    Despite expectations for the economy’s robust growth, experts held that China should lay more focus on its economic restructuring.

    “China doubtless needs growth, but a more sustainable development pattern featuring improved growth quality and a better economic structure is essential to the economy,” Hu said.

    More efforts would be made to promote the transformation of the economic development pattern and structural adjustments in 2010, according to the Central Economic Work Conference last month, setting the tone for the economic work this year.

    Potential inflation brought by the record new bank credit in 2009, residents’ income gap, lack of a sound social safety net, financing difficulties for smaller firms are among the top 10 concerns of China’s long-term sustainable development, according to a recent survey targeted at 50 leading Chinese economists conducted by the Economy and Nation Weekly, a magazine run by Xinhua.

    Problems including overcapacity in some industries and weak private investment loomed large against the backdrop of the economic downturn, Zhang Xiaoqiang, vice minister of the National Development and Reform Commission, the top economic planning agency, said on Tuesday.

    Robert Kuhn, an international investment banker and author of a series of books about China, said that China’s growth should continue in 2010 as it did, remarkably, in 2009, with the major concern being the quality of the massive loans that were made in 2009.

    “Investment in industries with overcapacity and redundant infrastructure projects threatens the quality of the bank credit,” China’s central bank governor Zhou Xiaochuan, said earlier this month.

    “The financial crisis has catalyzed what I believe to be a permanent shift in the economic order in the world. China must adapt to this historic shift — and this should be praised by the Chinese people, since they will have to spend more, consume more, to sustain the economy — and in this process their standards of living will increase,” Kuhn said.

    Kuhn held that the challenge for China was to increase the value-added elements of products, primarily through technology and branding, as it would enable companies to pay higher wages to workers, whose buying power would stimulate and sustain the economy.

    Categories: Business